CWB Magazine review of Term 2020
Term Footwear adapts school shoe range to meet market needs
BY LAURA TURNER
Term Footwear is a British brand evolved by New Brands, a children’s shoe company with 10 years’ experience in the children’s footwear market.
Its school shoes are developed with the aim of keeping children wearing good shoes for as long as possible.
Therefore, with over 30 years’ experience in shoe design, Term’s designers create school footwear that is fashionable, functional and wearable; ultimately shoes that school-age children want to wear.
School footwear to meet the needs of a changing market.
Term Footwear recognises that children’s feet are growing bigger and faster. Consequently, finding suitable school shoes for children once they reach a size 3 can be difficult.
In response to customer demand for larger sizes Term has launched Harrow, a boy’s school shoe available up to senior size 12.
Also, girls’ shoes Connie, Sophia Patent and Willow, which are now available up to a senior size 8. Equally, many other boys’ styles are available up to a size 10 and girls’ styles up to a size 7 or 8.
Sophia patent style
Smaller sizes are available from a size junior 9, with many styles also available in half sizes.
By widening the size range and introducing new, on-trend styles coupled with comfort design features, Term Footwear can cater for all school ages.
Key design features
Term School Shoes include memory foam insoles for cushioning. Also, discreet padded heels and edges that don’t compromise on design.
Micro-Fresh® Technology prevents the growth of odour causing microorganisms. Meanwhile, flexible TP rubber soles provide bounce and durability.
For further information and wholesale enquiries contact email@example.com.